Sport Outdoor Leisure Australia (SOLA), formerly Netti Atom Pty Limited, was established in 1948 as one of Australia’s first importers of cycling accessories.
In 1967 the company was incorporated and started to import helmets under the Atom brand name. From there it expanded into apparel with the Netti range, originally handmade by Annette Guerry, whose nickname was "Netti".
From those humble roots, Netti has grown to become one of the most trusted and recognised brands in the Australian Cycling market, with its wide range of helmets, clothing and cycling accessories. Netti’s rich history, combined with innovation and market leading initiatives, have set the gold standard for cycling brands worldwide.
In the early 2000s SOLA Sport expanded its product range to become a full wholesale supplier of bicycles and cycling accessories, with a truly unique and powerful portfolio of cycling and outdoor brands for the Australian market. Our strategy was to grow the portfolio of brands to complement our dealer partners in the retail channel. By focusing on our core brands – Bianchi, Netti, Cinettica, Fox and Source – with dedicated staff for each, we are able to offer the strongest range of bicycles and accessories to retailers across Australia.
Based in Sydney, our dedicated and passionate team manage every aspect of the business, from sales and marketing to accounts, distribution and customer service, to help support our growing network of retail partners.